Dealer Information for Trek Bicycles 1989

Pat Sullivan, the legendary bicycle salesman from Wauwatosa, Wisconsin, once sold 59 bicycles in a single day- Now one of Trek's Regional Sales Managers, Pat shares his top selling tips with you.

1. Always remember that your customer is a person, and treat them with respect.

2. People do not like to be SOLD anything, but they love to BUY!

3. People who enter your store want to BUY a bicycle. Even if someone says they are "just looking", more often than not, they are looking for the right bicycle. Help them look!

4. Find out what your customer HAS, then find out what the person WANTS. The key is either features or benefits. Make sure that you listen carefully to determine exactly what your customer wants or needs.

5. Repeat back to your customer what they have told you in # . It is much easier to sell features and benefits when you both agree on what features and benefits are important.

6. Do not knock a competing product or store. Just as people don’t Like to be sold, but like to buy, people feel better buying from someone with a positive attitude.

7. Present a bicycle to fit the needs of your customer. When making your presentation continue to point out the features and benefits that are important to your particular customer.

8. Always keep your presentation positive. A positive presentation will have the customer FEELING that he is enjoying the bicycle he is about to buy, and he will FEEL good about buying it.

9. Get the customer involved in the presentation. Have the customer click an SIS lever, open and close a OR skewer, etc.. The more confident the customer becomes in the product, the more likely he will buy the product.

10. Ask for the order. The logical ending to a good presentation is a request for action from the customer. For example, finish your presentation by asking the customer if he likes the bicycle. If they reply "yes", ask them if they would like to take the bike with them.

TREK ALUMINUM MOUNTAIN BIKES

Trek prides itself on being an industry leader. For 1989, Trek is once again at the forefront with it's new series of aluminum mountain bikes. In an effort to create the ultimate off-road machine, Trek's engineers have updated the geometry, improved durability and reduced weight.

Bonded construction ensures greater strength and durability as compared to welded frames. Bonding a frame eliminates the need for heat treating, which compromises a frame's strength.
Forged frame fittings are new for 1989, they are stronger than the previous fittings and reduce the frame weight by over 7 ounces.
All of the Trek aluminum mountain bikes benefit from a new competition geometry with 73 degree seat angles and 71 degree head angles. Chainstays are a short 16.9 inches.
By incorporating new frame fittings and tapered stays, our engineers have been able to remove a total of ten ounces of frame weight.
The model 8500 is built with double-butted 7000 series aluminum tubing which saves four ounces of frame weight. 7000 series aluminum has a better strength-to-weight ratio than other aluminum. This higher strength allows Trek's engineers to specify thinner walled tubing for lighter weight and a livelier ride while maintaining the necessary strength in the event of a crash.
New for 1989 is a 16.5- frame size and seat stay mounted cantilevers.
Trek's new polyurethane paint process is more transparent and brilliant than before, as well as more durable and fade resistant.

FRAME GEOMETRY:

Size	A	B	C	D	E	F	G	H
16.5	16.5	73	70.5	21.7	16.9	1.8	11.5	41.4
18	18	73	71	22.3	16.9	1.8	11.6	41.5
20	20	73	71	22.6	16.9	1.8	11.6	41.6
22	22	73	71	23	16.9	1.8	11.7	42.1

TREK 7000

Selling Features:

Trek bonded aluminum frame provides the ultimate blend of:

1. Stiffness for efficient pedaling

2. Durability for long life under stressful off road conditions

3. Comfort through the superior shock absorbing properties of aluminum

4. Light weight for fast and easy pedaling

5. New geometry with 16.9" chainstays, 73 degree seat angle, and 71 degree head angle for quick steering and fast climbing

Shimano Mountain LX components feature:

1. 7-speed index shifting

2. Hyperglide system uses a new tooth shape for fast shifting under adverse conditions

3- SLR braking for quicker easier braking

4. Cassette hub system adds strength to the rear wheel

5. Biopace chainrings for increased pedaling efficiency-

High performance wheels feature:

1. Matrix SingleTrack AT tires for superior traction

2. Matrix hard anodized rims weigh only 485 grams and are buift of tough 6061 T6 aluminum alloy

Additional Features:

1. Tru Temper chromoly handlebars are teamed with a Tig welded chromoly stem

2. VettaGel saddle

The Trek 7000 is available in the following sizes and colors:

16.5, 18, 20 & 22 inch

White with Mint trim

Denim Blue with Yellow trim

Improvements for 1989:

New lighter, more responsive frameset

Seatstay-mounted cantilevers

16 5 frame

Gear Ratios:

	13	15	17	20	23	26	30
26	54	47	41	35	31	27	23
36	75	65	57	49	42	37	32
46	96	83	73	62	54	48	41

TREK 8000

Selling Features:

Trek Bonded aluminum frame provides the ultimate blend of:

1. Stiffness for efficient pedaling

2. Durability for long life under stressful off-road conditions

3. Comfort through the superior shock absorbing properties of aluminum

4. Light weight for fast and easy pedaling

5. New geometry with 16.9" chainstays, 73 degree seat angle and 71 degree head angle for quick steering and fast climbing

6. Large blade unicrown fork with investment cast fork ends

Shimano Deore II components feature:

1. 7-speed index shifting

2. Hyperglide system uses a new tooth shape for fast shifting under adverse conditions

3. SLR braking with 2 finger levers for quicker braking

4. Cassette hub system adds strength to the rear wheel

5. Biopace chainrings for increased pedaling efficiency

High performance wheels feature:

1. Matrix Singletrack AT tires for superior traction

2. Matrix 32 spoke hard anodized rims weigh only 485 grams and are built of tough 6061 T6 aluminum alloy

Additional Features:

1. Tru Temper Chromoly handlebars are teamed with a TIG welded chromoly stem

2. Vetta Gel saddle

The Trek 8000 is available in the following sizes and colors:

16.5, 18, 20 & 22 inch

Bright Red with Black trim

Intense Blue with White trim

Improvements for 1989:

New lighter, more responsive frameset

TIG welded stem and flat chromoly handlebar

Upgrades over model 7000:

Unicrown fork with large diameter blade;

Shimano Deore II components

Tioga T Bone stem

Gear Ratios

	13	15	17	20	23	26	30
26	54	47	41	35	31	27	23

	13	15	17	20	23	26	30
26	54	47	41	35	31	27	23
36	75	65	57	49	42	37	32
46	96	83	73	62	54	48	41

	13	15	17	20	23	26	30
26	54	47	41	35	31	27	23
36	75	65	57	49	42	37	32
46	96	83	73	62	54	48	41

	13	15	17	20	23	26	30
26	54	47	41	35	31	27	23
36	75	65	57	49	42	37	32
46	96	83	73	62	54	48	41