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Dealer
Information for Trek Bicycles 1989
TABLE OF
CONTENTS
Trek Aluminum Mountain Bicycles 2
7000 3
8000 4
8500 5
Trek SingleTrack Mountain Bicycles 6
950 7
970 8
990 9
Trek Chromoly Mountain Bicycles 10
800 11
820 12
830 13
850 14
Trek Advanced
Material Road Bicycles 15
1000 16
1100 17
1200 18
1400 19
1500 20
2300 21
5000 22
Trek Custom
Bicycle Program 22
Trek Chromoly Road Bicycles 23
330 24
400 25
420 26
520 27
660 28
Trek Employee
Purchase Program 30
i
Retail Selling Tips
Pat Sullivan, the legendary
bicycle salesman from Wauwatosa,
Wisconsin, once sold 59 bicycles in a
single day- Now one of Trek's Regional
Sales Managers, Pat shares his top selling
tips with you.
1.
Always remember that your customer is a person, and
treat them with respect.
2.
People do not like to be SOLD anything, but
they love to BUY!
3.
People who enter your store want to BUY a
bicycle. Even if someone says they are "just looking", more often
than not, they are looking for the right bicycle. Help them look!
4.
Find out what your customer HAS, then find out what the person WANTS. The key is
either features or benefits. Make sure that you listen carefully to determine exactly
what your customer wants or needs.
5.
Repeat back to your customer what they have told
you in # . It is much easier to sell features and
benefits when you both agree on what features and benefits are important.
6.
Do not knock a competing product or store. Just as
people don’t Like to be sold, but like to buy, people
feel better buying from someone with a positive attitude.
7.
Present a bicycle to fit the needs of your customer.
When making your presentation continue
to point out the features and benefits that are important to your particular
customer.
8.
Always keep your presentation positive. A positive
presentation will have the customer FEELING that he is enjoying the bicycle he
is about to buy, and he will FEEL good about buying it.
9.
Get the customer involved in the presentation. Have
the customer click an SIS lever, open and close a OR skewer, etc.. The more confident the customer becomes in the product,
the more likely he will buy the product.
10. Ask for
the order. The logical ending to a good
presentation is a request for action from the customer. For example, finish
your presentation by asking the customer if he likes the bicycle. If they reply
"yes", ask them if they would like to take the bike with them.
1
TREK ALUMINUM
MOUNTAIN BIKES
Trek prides itself on being an industry leader. For
1989, Trek is once again at the forefront with it's
new series of aluminum mountain bikes. In an effort to create the ultimate
off-road machine, Trek's engineers have updated the geometry, improved
durability and reduced weight.
FRAME GEOMETRY:
|
Size |
A |
B |
C |
D |
E |
F |
G |
H |
|
16.5 |
16.5 |
73 |
70.5 |
21.7 |
16.9 |
1.8 |
11.5 |
41.4 |
|
18 |
18 |
73 |
71 |
22.3 |
16.9 |
1.8 |
11.6 |
41.5 |
|
20 |
20 |
73 |
71 |
22.6 |
16.9 |
1.8 |
11.6 |
41.6 |
|
22 |
22 |
73 |
71 |
23 |
16.9 |
1.8 |
11.7 |
42.1 |

2
TREK 7000
Selling Features:
Trek bonded aluminum frame
provides the ultimate blend of:
1. Stiffness for efficient
pedaling
2. Durability for long life under stressful off
road conditions
3. Comfort through the superior shock absorbing
properties of aluminum
4. Light weight for fast and easy
pedaling
5. New geometry with 16.9" chainstays,
73 degree seat angle, and 71 degree head angle for quick steering and fast
climbing
Shimano Mountain LX
components feature:
1. 7-speed index shifting
2. Hyperglide system uses
a new tooth shape for fast shifting under adverse conditions
3- SLR braking for quicker easier braking
4. Cassette hub system adds strength to the rear
wheel
5. Biopace chainrings for increased pedaling efficiency-
High performance wheels
feature:
1. Matrix SingleTrack AT
tires for superior traction
2. Matrix hard anodized rims weigh only 485 grams
and are buift of tough 6061 T6 aluminum alloy
Additional Features:
1. Tru Temper chromoly handlebars are teamed with a Tig
welded chromoly stem
2. VettaGel saddle
The Trek 7000 is available in the following sizes
and colors:
16.5, 18, 20 & 22 inch
White with Mint trim
Denim Blue with Yellow trim
Improvements for
1989:
New lighter, more responsive
frameset
Seatstay-mounted
cantilevers
16 5 frame
Gear Ratios:
|
|
13 |
15 |
17 |
20 |
23 |
26 |
30 |
|
26 |
54 |
47 |
41 |
35 |
31 |
27 |
23 |
|
36 |
75 |
65 |
57 |
49 |
42 |
37 |
32 |
|
46 |
96 |
83 |
73 |
62 |
54 |
48 |
41 |
3
TREK 8000
Selling Features:
Trek Bonded aluminum frame
provides the ultimate blend of:
1. Stiffness for efficient pedaling
2. Durability for long life under
stressful off-road conditions
3. Comfort through the superior shock absorbing
properties of aluminum
4. Light weight for fast and easy
pedaling
5. New geometry with 16.9" chainstays,
73 degree seat angle and 71 degree head angle for quick steering and fast
climbing
6. Large blade unicrown
fork with investment cast fork ends
Shimano Deore II components feature:
1. 7-speed index shifting
2. Hyperglide system uses
a new tooth shape for fast shifting under adverse conditions
3. SLR braking with 2 finger levers for quicker
braking
4. Cassette hub system adds
strength to the rear wheel
5. Biopace chainrings for increased pedaling efficiency
High performance wheels feature:
1. Matrix Singletrack AT
tires for superior traction
2. Matrix 32 spoke hard anodized rims weigh only
485 grams and are built of tough 6061 T6 aluminum alloy
Additional Features:
1. Tru Temper Chromoly handlebars are teamed with a TIG welded chromoly stem
2. Vetta Gel saddle
The Trek 8000 is available in the following sizes
and colors:
16.5, 18, 20 & 22 inch
Bright Red with Black trim
Intense Blue with White trim
Improvements for
1989:
New lighter, more responsive
frameset
TIG welded stem and flat chromoly
handlebar
Upgrades over model 7000:
Unicrown fork
with large diameter blade;
Shimano Deore II
components
Tioga T Bone stem
Gear Ratios
|
|
13 |
15 |
17 |
20 |
23 |
26 |
30 |
|
26 |
54 |
47 |
41 |
35 |
31 |
27 |
23 |