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Dealer Information for Trek Bicycles 1989

 

 

TABLE OF CONTENTS

 

Retail Selling Tips                                                                                                   1

Trek Aluminum Mountain Bicycles                                                                        2

7000                                                                                                          3

8000                                                                                                          4

8500                                                                                                          5

Trek SingleTrack Mountain Bicycles                                                                    6

950                                                                                                            7

970                                                                                                            8

990                                                                                                            9

Trek Chromoly Mountain Bicycles                                                                         10

800                                                                                                            11

820                                                                                                            12

830                                                                                                            13

850                                                                                                            14

Trek Advanced Material Road Bicycles                                                                15

1000                                                                                                          16

1100                                                                                                          17

1200                                                                                                          18

1400                                                                                                          19

1500                                                                                                          20

2300                                                                                                          21

5000                                                                                                          22

Trek Custom Bicycle Program                                                                                22

Trek Chromoly Road Bicycles                                                                                23

330                                                                                                            24

400                                                                                                            25

420                                                                                                            26

520                                                                                                            27

660                                                                                                            28

Matrix Tire Specifications                                                                                       29

Trek Employee Purchase Program                                                                        30

 

 

i

 

 

 

Retail Selling Tips

 

Pat Sullivan, the legendary bicycle salesman from Wauwatosa, Wisconsin, once sold 59 bicycles in a single day- Now one of Trek's Regional Sales Managers, Pat shares his top selling tips with you.

 

1.      Always remember that your customer is a person, and treat them with respect.

2.      People do not like to be SOLD anything, but they love to BUY!

3.      People who enter your store want to BUY a bicycle. Even if someone says they are "just looking", more often than not, they are looking for the right bicycle. Help them look!

4.      Find out what your customer HAS, then find out what the person WANTS. The key is either features or benefits. Make sure that you listen carefully to determine exactly what your customer wants or needs.

5.      Repeat back to your customer what they have told you in # . It is much easier to sell features and benefits when you both agree on what features and benefits are important.

6.      Do not knock a competing product or store. Just as people don’t Like to be sold, but like to buy, people feel better buying from someone with a positive attitude.

7.      Present a bicycle to fit the needs of your customer.  When making your presentation continue to point out the features and benefits that are important to your particular customer.

8.      Always keep your presentation positive. A positive presentation will have the customer FEELING that he is enjoying the bicycle he is about to buy, and he will FEEL good about buying it.

9.      Get the customer involved in the presentation. Have the customer click an SIS lever, open and close a OR skewer, etc.. The more confident the customer becomes in the product, the more likely he will buy the product.

10.  Ask for the order.  The logical ending to a good presentation is a request for action from the customer. For example, finish your presentation by asking the customer if he likes the bicycle. If they reply "yes", ask them if they would like to take the bike with them.

 

1

 

 

 

TREK ALUMINUM MOUNTAIN BIKES

 

Trek prides itself on being an industry leader. For 1989, Trek is once again at the forefront with it's new series of aluminum mountain bikes. In an effort to create the ultimate off-road machine, Trek's engineers have updated the geometry, improved durability and reduced weight.

 

 

FRAME GEOMETRY:

 

Size

A

B

C

D

E

F

G

H

16.5

16.5

73

70.5

21.7

16.9

1.8

11.5

41.4

18

18

73

71

22.3

16.9

1.8

11.6

41.5

20

20

73

71

22.6

16.9

1.8

11.6

41.6

22

22

73

71

23

16.9

1.8

11.7

42.1

 

 

 

2

 

 

 

TREK 7000

 

Selling Features:

 

Trek bonded aluminum frame provides the ultimate blend of:

1. Stiffness for efficient pedaling

2. Durability for long life under stressful off road conditions

3. Comfort through the superior shock absorbing properties of aluminum

4. Light weight for fast and easy pedaling

5. New geometry with 16.9" chainstays, 73 degree seat angle, and 71 degree head angle for quick steering and fast climbing

 

Shimano Mountain LX components feature:

1. 7-speed index shifting

2. Hyperglide system uses a new tooth shape for fast shifting under adverse conditions

3- SLR braking for quicker easier braking

4. Cassette hub system adds strength to the rear wheel

5. Biopace chainrings for increased pedaling efficiency-

 

High performance wheels feature:

1. Matrix SingleTrack AT tires for superior traction

2. Matrix hard anodized rims weigh only 485 grams and are buift of tough 6061 T6 aluminum alloy

 

Additional Features:

1. Tru Temper chromoly handlebars are teamed with a Tig welded chromoly stem

2. VettaGel saddle

 

The Trek 7000 is available in the following sizes and colors:

16.5, 18, 20 & 22 inch

White with Mint trim

Denim Blue with Yellow trim

 

Improvements for 1989:

New lighter, more responsive frameset

Seatstay-mounted cantilevers

16 5 frame

 

Gear Ratios:

 

 

13

15

17

20

23

26

30

26

54

47

41

35

31

27

23

36

75

65

57

49

42

37

32

46

96

83

73

62

54

48

41

 

3

 

 

 

TREK 8000

 

Selling Features:

 

Trek Bonded aluminum frame provides the ultimate blend of:

 

1. Stiffness for efficient pedaling

2. Durability for long life under stressful off-road conditions

3. Comfort through the superior shock absorbing properties of aluminum

4. Light weight for fast and easy pedaling

5. New geometry with 16.9" chainstays, 73 degree seat angle and 71 degree head angle for quick steering and fast climbing

6. Large blade unicrown fork with investment cast fork ends

 

Shimano Deore II components feature:

 

1. 7-speed index shifting

2. Hyperglide system uses a new tooth shape for fast shifting under adverse conditions

3. SLR braking with 2 finger levers for quicker braking

4. Cassette hub system adds strength to the rear wheel

5. Biopace chainrings for increased pedaling efficiency

 

High performance wheels feature:

 

1. Matrix Singletrack AT tires for superior traction

2. Matrix 32 spoke hard anodized rims weigh only 485 grams and are built of tough 6061 T6 aluminum alloy

 

Additional Features:

 

1. Tru Temper Chromoly handlebars are teamed with a TIG welded chromoly stem

2. Vetta Gel saddle

 

The Trek 8000 is available in the following sizes and colors:

 

16.5, 18, 20 & 22 inch

Bright Red with Black trim

Intense Blue with White trim

 

Improvements for 1989:

New lighter, more responsive frameset

TIG welded stem and flat chromoly handlebar

 

Upgrades over model 7000:

Unicrown fork with large diameter blade;

Shimano Deore II components

Tioga T Bone stem

 

Gear Ratios

 

 

13

15

17

20

23

26

30

26

54

47

41

35

31

27

23

36

75

65

57

49

42

37

32

46

96

83

73

62

54

48

41

 

4

 

 

 

TREK 8500

 

Selling Features:

 

Trek bonded aluminum frame provides the ultimate blend of:

1. Stiffness for efficient pedaling

2. Durability for long life under stressful off-road conditions

3. Comfort through the superior shock absorbing properties of aluminum

4. Light weight for fast and easy pedaling

5. Double butted Easton 7000 series aluminum tubing is the ultimate high strength, low weight aluminum tubing

6. New geometry with 16.9" chainstays, 73 degree seat angle and 71 degree head angle for quick steering and fast climbing

7. Large blade unicrown fork with investment cast fork ends

 

Shimano Deore XT II components feature:

1. 7 speed index shifting

2. Hyperglide system uses a new tooth shape for fast shifting under adverse conditions

3. SLR braking with 2-finger levers

4. Cassette hub system adds strength to the rear wheel

5. Biopace chainrings add to pedaling efficiency

 

High performance wheels feature:

1. Matrix SingleTrack AT tires for superior traction

2. Matrix SingleTrack 32 spoke hard anodized rims

 

Additional Features:

1. Tru Temper chromoly handlebars are teamed with a Tioga T bone stem

2. Vetta Gel saddle

 

The Trek 8500 is available in the following sizes and colors:

16.5, 18, 20 & 22 inch

Black with Magenta trim

Teal Blue with Silver trim

 

Improvements for 1989:

Seatstay mounted cantilevers

Tioga T Bone stems and Tru Temper chromoly handlebars

 

Upgrades over model 8000:

7000 series double-butted tubing

Shimano Deore XT II group

 

Gear Ratios:               

 

 

12

14

16

18

21

24

28

26

59

50

44

39

33

29

25

36

81

69

61

54

46

41

35

46

104

89

78

69

59

52

44

 

5

 

 

 

TREK SINGLETRACK MOUNTAIN BIKES

 

In designing a new series of domestically produced mountain bikes, our engineers sought to develop the lightest, strongest chromoly mountain bike available. In doing so they specified low temperature brazing, allowing the use of lighter more resilient frame tubing, rather than the heavier tubing required for high temperature TIG welding.

 

Key Features Include:

 

Frame Geometry

 

Size

A

B

C

D

E

F

G

H

16.5

16.5

73

70.5

21.7

16.9

1.8

11.5

41.4

18

18

73

71

22.3  

16.9

1.8

11.6  

41.5

20

20

73

71

22.6  

16.9

1.8

11.6  

41.6

22

21.9

73

71

23

16.9

1.8

11.7  

42.1

 

 

6

 

 

 

TREK 950

 

Selling Features:

 

Made in America

 

Singletrack frame features:

1.  Low Temperature brazing produces a light and strong chromoty frame

2. Cast seat lug reinforces this highly stressed area

3. New geometry for precise handling and efficient climbing

4. Produced in the United States at a competitive price

5. One half pound lighter than TIG welded frames

6. New geometry with 16.9" chainstays, 73 degree seat angle, and 71 degree head angle for quick steering and fast climbing

 

Shimano Mountain LX components feature:

1. 7 speed index shifting

2. Hyperglide system uses a new tooth shape for fast shifting under adverse conditions

3. SLR braking for quicker easier braking

4. Cassette hub system adds strength for increased pedaling efficiency

 

High performance wheels feature:

1.  Matrix SingleTrack AT tires for superior traction

2. Matrix 32 spoke hard anodized rims weigh only 485 grams and are built of tough 6061 T6 aluminum alloy

 

Additional Features:

1. Tru Temper handlebars are teamed with TIG welded chromoly stem

2. Vetta Gel saddle

 

The Trek 950 is available in the following sizes and colors:

16.5, 18, 20 & 22

White with Red trim

Intense blue with White trim

 

Upgrades over model 850

American made

Lugged and brazed construction

Matrix rims

Tru Temper handlebars

VettaGel saddle

 

Gear Ratios:

 

 

13

15

17

20

23

26

30

26

54

47

41

35

31

27

23

36

75

65

57

49

42

37

32

46

96

83

73

62

54

48

41

 

7

 

 

 

TREK 970

 

Selling Features:

 

Made in America

 

Singletrack frame features:

1. Low temperature brazing produces a light and strong chromoly frame

2. Cast seat lug reinforces this highly stressed area

3. New geometry for precise handling and efficient climbing

4. Produced in the United States at a competitive price

5. One half pound lighter than TIG welded frames

6. New geometry with 16.9chainstays, 73 degree seat angle and 71 degree head angle for quick steering and fast climbing

7. Large blade unicrown fork is light and strong

 

Shimano Deore II components feature:

1. 7 speed index shifting

2. Hyperglide system uses a new tooth shape for fast shifting under adverse conditions

3. SLR braking with 2-finger levers for quicker braking

4. Cassette hub system adds strength to the rear wheel

5. Biopace chainrings for increased pedaling efficiency

 

High performance wheels feature:

1. Matrix SingleTrack AT tires for superior traction

2. Matrix 32 spoke hard anodized rims weigh only 485 grams and are built of tough 6061 T6 aluminum alloy

 

Additional Features:

1. Tru Temper handlebars are teamed with a Tioga T-Bone chromoly stem

2. Vetta Gel saddle

 

The Trek 970 Is available in the following sizes and colors:

16.5, 18, 20 & 22 inch

Black with Magenta trim

Bright Red with Black trim

 

Upgrades over model 950

Shimano Deore 11 components

Large blade unicrown fork

 

Gear Ratios:

 

 

13

15

17

20

23

26

30

26

54

47

41

35

31

27

23

36

75

65

57

49

42

37

32

46

96

83

73

62

54

48

41

 

8

 

 

 

TREK 990

 

Selling Features

 

Made in America

 

SingleTrack frame features:

1.  Low Temperature brazing produces a light and strong chromoty frame

2. Cast seat lug reinforces this highly stressed area

3. New geometry for precise handling and efficient climbing

4. Produced in the United States at a competilve price

5. One half pound lighter than TIG welded frames

6. New geometry with 16.9" chainstays, 73 degree seat angle and 71 degree head angle for quick steering and fast climbing

 

SunTour XC 9000 components include:

1. Browning automatic transmission for precise shifting

2. Grease guard hubs prevent contamination of the hub bearings

3. Self energizing cantilever brakes for powerful stops

 

High performance wheels feature:

1. Matrix SingleTrack AT tires for superior traction

2. Matrix 32 spoke hard anodized rims are light and strong

 

Additional Features:

1. Tru Temper handlebars are teamed with a TIG welded chromoly stem

2. Vetta Gel saddle

 

The Trek 990 is available in the following sizes and colors

16.5, 18, 20 & 22 inch

Black with Magenta trim

White with Mint trim

 

Upgrades over model 970:

SunTour XC 9000 components

 

Gear Ratios:

 

 

12

14

16

18

21

24

28

28

63

54

47

42

36

31

27

38

86

73

64

57

49

43

37

48

108

93

81

72

62

54

46

 

9

 

 

 

TREK CHROMOLY MOUNTAIN BIKES

 

 

Frame Geometry for 830 & 850:

 

 

A

B

C

D

E

F

G

H

15

15

72.5  

69.5  

20.9  

17.2  

2

11.5

42

16.5  

16.5  

72.5  

69.5  

21.7  

16.9  

2

11.5

41.7

18

18

72

70

22.3  

16.9  

2

11.6

41.8

20

20

72

70

22.6  

16.9  

2

11.6

41.8

22

21.9   

72

70.5   

23

16.9  

2

11.6

42.1

18”L

18.2 

72.5 

69.5 

21.9 

17.2 

2

11.5

42

24w

16.5   

70

69

19.3 

16.6 

2

10.8

38.7

 

10

 

 

 

TREK 800

 

Selling Features:

 

1. Trek's lowest priced bike is ideal for commuting and city riding

2. Tange MTB Chromoly main tubes

3. Shimano Exage Country group is made in Japan and features indexed shifting

4. Black alloy stem is teamed with black upright handlebars to provide a comfortable riding position

5. Araya alloy rims and Matrix tires provide low rolling resistance and a comfortable ride

6. The Trek 800 features sure stopping Shimano Exage brakes

 

The Trek 800 is available in the following sizes and colors:

15, 16.5, 18, 22, 18.5 ladies, and 15 men's with 24" wheels

Black with Teal trim

Ecru with Blue trim

 

Gear Ratios:

 

 

14

16

18

21

24

28

28

54

47

42

36

31

27

38

73

64

57

49

43

37

48

93

81

72

62

54

46

 

 

Frame Geometry for 800 & 820:

 

 

A

B

C

D

E

F

G

H

15

15

72.5

69.5

20.9

17.2

2

11.5

42

16.5

16.5

72.5

69.5

21.7

16.9

2

11.5

42

18

18

72

70

22.3

16.9

2

11.6

42

20

20

72

70

22.6

16.9

2

11.6

42

22

21.9

72

70.5

23

16.9

2

11.7

42.4

18”T

18.2

72.5

69.5

21.9

17.2

2

11.5

42

24”w

16.5

70

69

19.3

16.6

2

10.8

38.7

 

 

11

 

 

 

TREK 820

 

Selling Features:

1. Tange MTB Chromoly main tube and chromoly fork

2. SunTour XCM group with indexed shifting

3. Black alloy stem is teamed with black upright handlebars to provide a comfortable riding position

4. Araya alloy rims and Matrix tires provide low rolling resistance and a comfortable ride

 

The Trek 820 is available in the following sizes and colors:

15,16.5, 18, 20,22 & 18.5 ladies

Bright Red with White trim

Charcoal Metallic with Bright Blue trim

 

Upgrades over model 800:

SunTour XCM component group

Chromolv fork

 

Gear Ratios

 

 

14

17

20

24

28

32

28

54

44

38

31

27

24

38

73

60

51

43

37

32

48

93

76

65

54

46

41

 

 

Frame Geometry: Same as model 800

 

12

 

 

 

TREK 830

 

Selling Features:

1. The first true off-road bike in the Trek line

2. Double-buttedTangeChromoly tubing throughout

3. Chromoly unicrown fork with Tange round-oval-round blades

4. New fast geometry with 16.9" chainstays, 72 degree seat angle, and 70 degree head angle for quick steering and fast climbing

 

SunTour XCE group includes:

1.  7 speed indexed shipting

2. Forged crankset with ovaltechchainrings

3. BRS braking for lower braking effort

 

Additional Features:

1. TIG welded Chromoly stem and flat handlebars

2. Wide Matrix SingleTrack AT tires for sure traction under all conditions

3. Avocet saddle

 

The Trek 830 is available in the following sizes and colors:

15, 16.5,20, 22, 18.5 ladies, and 15 men's with 24" wheels

Pearl White with Mint trim

Intense Blue with White trim

Upgrades over model 820:

Full Tange chromoly frame with competition geometry

SunTour XCE component group

TIG welded chromoly stem and flat handlebars

Wide Matrix SingleTrack AT tires for superior traction

 

Gear Ratios:

 

 

13

15

17

20

23

26

30

28

58

50

44

38

33

29

25

38

79

68

60

51

45

39

34

48

100

86

76

65

56

50

43

 

13

 

 

 

TREK 850

Selling Features:

 

1. Double-butted Tange Chromoly tubing throughout

2. Chromoly unicrown fork with Tange round-oval-round blades

3. New geometry with 16.9" chainstays, 72 degree seat angle and 70 degree head angle for quick steering and fast climbing

 

Shimano Mountain LX components features:

1. 7 speed index shifting

2. Hyperglide system uses a new tooth shape for fast shifting under adverse conditions

3. SLR braking for quicker easier braking

4. Cassette hub system adds strength to the rear wheel

5. Biopace chainrings for increased pedaling efficiency

 

Additional Features:

1. Black anodizedAraya7X rims and Matrix SingleTrack AT tires

2. TIG welded chromoly stem

3. Avocet saddle

The Trek 850 is available in the following sizes and colors:

15, 16.5, 18, 20 & 22 inch

Bright Silver with Bright Blue trim

Denim Blue with Yellow trim

 

Upgrades over Model 830:

Shimano Mountain LX component group

Toe clips and straps

 

Gear Ratios:

 

 

13

15

17

20

23

26

30

28

58

50

44

38

33

29

25

38

79

68

60

51

45

39

34

48

100

86

76

65

56

50

43

 

14

 

 

 

TREK ADVANCED MATERIAL ROAD BIKES

 

Key Features:

 

Frame Geometry for all Models:

 

 

 

A

B

C

D

E

F

G

H

50

50.6

73.5

73

53

41.5

4.5

6.9

97

52

52.5

73.5

73

53

41.5

4.5

6.9

97

54

54.7

73.5

73.5

55

41.5

4.5

6.9

98.6

56

56.7

73.5

73.5

55

41.5

4.5

6.9

98.6

58

58.6

73.5

73.5

57

41.5

4.5

6.9

100.6

60

60.6

73.5

73.5

57

41.5

4.5

6.9

100.6

62

61.6

73.5

74

58.5

41.5

4.5

6.9

101.6

 

15

 

 

 

TREK 1000

 

Selling Features:

 

Trek bonded aluminum frames provide the ultimate blend of:

1.  Stiffness for efficient pedaling

2. Durability for long life under stressful conditions

3. Comfort through the superior shock absorbing properties of aluminum

4. Light weight for fast and easy pedaling

 

SunTour 4050 Edge group includes:

1.  7 speed indexed shifting

2. BRS brake set has springs in the levers for low effort

3. Aerodynamic crankset with oval chainrings

 

Matrix wheel system features:

1. 32 spoke hard anodized and heat treated Matrix Titan rims

2. High pressure Matrix CD2 tires

3. Matrix rims built of 6061 T6 aluminum

 

The Trek 1000 is available in the following sizes and colors

50, 52, 54, 56, 58, 60 & 62 cm

Bright White with Red trim

Intense Blue with White trim

 

Improvements for 1989:

7 speed shifting

six ounce lighter frame

New steering geometry for faster handling

Hard anodized Matrix rims

 

Gear Ratios

 

 

13

14

16

18

20

23