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Dealer
Information for Trek Bicycles 1989
TABLE OF
CONTENTS
Trek Aluminum Mountain Bicycles 2
7000 3
8000 4
8500 5
Trek SingleTrack Mountain Bicycles 6
950 7
970 8
990 9
Trek Chromoly Mountain Bicycles 10
800 11
820 12
830 13
850 14
Trek Advanced
Material Road Bicycles 15
1000 16
1100 17
1200 18
1400 19
1500 20
2300 21
5000 22
Trek Custom
Bicycle Program 22
Trek Chromoly Road Bicycles 23
330 24
400 25
420 26
520 27
660 28
Trek Employee
Purchase Program 30
i
Retail Selling Tips
Pat Sullivan, the legendary
bicycle salesman from Wauwatosa,
Wisconsin, once sold 59 bicycles in a
single day- Now one of Trek's Regional
Sales Managers, Pat shares his top selling
tips with you.
1.
Always remember that your customer is a person, and
treat them with respect.
2.
People do not like to be SOLD anything, but
they love to BUY!
3.
People who enter your store want to BUY a
bicycle. Even if someone says they are "just looking", more often
than not, they are looking for the right bicycle. Help them look!
4.
Find out what your customer HAS, then find out what the person WANTS. The key is
either features or benefits. Make sure that you listen carefully to determine exactly
what your customer wants or needs.
5.
Repeat back to your customer what they have told
you in # . It is much easier to sell features and
benefits when you both agree on what features and benefits are important.
6.
Do not knock a competing product or store. Just as
people don’t Like to be sold, but like to buy, people
feel better buying from someone with a positive attitude.
7.
Present a bicycle to fit the needs of your customer.
When making your presentation continue
to point out the features and benefits that are important to your particular
customer.
8.
Always keep your presentation positive. A positive
presentation will have the customer FEELING that he is enjoying the bicycle he
is about to buy, and he will FEEL good about buying it.
9.
Get the customer involved in the presentation. Have
the customer click an SIS lever, open and close a OR skewer, etc.. The more confident the customer becomes in the product,
the more likely he will buy the product.
10. Ask for
the order. The logical ending to a good
presentation is a request for action from the customer. For example, finish
your presentation by asking the customer if he likes the bicycle. If they reply
"yes", ask them if they would like to take the bike with them.
1
TREK ALUMINUM
MOUNTAIN BIKES
Trek prides itself on being an industry leader. For
1989, Trek is once again at the forefront with it's
new series of aluminum mountain bikes. In an effort to create the ultimate
off-road machine, Trek's engineers have updated the geometry, improved
durability and reduced weight.
FRAME GEOMETRY:
|
Size |
A |
B |
C |
D |
E |
F |
G |
H |
|
16.5 |
16.5 |
73 |
70.5 |
21.7 |
16.9 |
1.8 |
11.5 |
41.4 |
|
18 |
18 |
73 |
71 |
22.3 |
16.9 |
1.8 |
11.6 |
41.5 |
|
20 |
20 |
73 |
71 |
22.6 |
16.9 |
1.8 |
11.6 |
41.6 |
|
22 |
22 |
73 |
71 |
23 |
16.9 |
1.8 |
11.7 |
42.1 |

2
TREK 7000
Selling Features:
Trek bonded aluminum frame
provides the ultimate blend of:
1. Stiffness for efficient
pedaling
2. Durability for long life under stressful off
road conditions
3. Comfort through the superior shock absorbing
properties of aluminum
4. Light weight for fast and easy
pedaling
5. New geometry with 16.9" chainstays,
73 degree seat angle, and 71 degree head angle for quick steering and fast
climbing
Shimano Mountain LX
components feature:
1. 7-speed index shifting
2. Hyperglide system uses
a new tooth shape for fast shifting under adverse conditions
3- SLR braking for quicker easier braking
4. Cassette hub system adds strength to the rear
wheel
5. Biopace chainrings for increased pedaling efficiency-
High performance wheels
feature:
1. Matrix SingleTrack AT
tires for superior traction
2. Matrix hard anodized rims weigh only 485 grams
and are buift of tough 6061 T6 aluminum alloy
Additional Features:
1. Tru Temper chromoly handlebars are teamed with a Tig
welded chromoly stem
2. VettaGel saddle
The Trek 7000 is available in the following sizes
and colors:
16.5, 18, 20 & 22 inch
White with Mint trim
Denim Blue with Yellow trim
Improvements for
1989:
New lighter, more responsive
frameset
Seatstay-mounted
cantilevers
16 5 frame
Gear Ratios:
|
|
13 |
15 |
17 |
20 |
23 |
26 |
30 |
|
26 |
54 |
47 |
41 |
35 |
31 |
27 |
23 |
|
36 |
75 |
65 |
57 |
49 |
42 |
37 |
32 |
|
46 |
96 |
83 |
73 |
62 |
54 |
48 |
41 |
3
TREK 8000
Selling Features:
Trek Bonded aluminum frame
provides the ultimate blend of:
1. Stiffness for efficient pedaling
2. Durability for long life under
stressful off-road conditions
3. Comfort through the superior shock absorbing
properties of aluminum
4. Light weight for fast and easy
pedaling
5. New geometry with 16.9" chainstays,
73 degree seat angle and 71 degree head angle for quick steering and fast
climbing
6. Large blade unicrown
fork with investment cast fork ends
Shimano Deore II components feature:
1. 7-speed index shifting
2. Hyperglide system uses
a new tooth shape for fast shifting under adverse conditions
3. SLR braking with 2 finger levers for quicker
braking
4. Cassette hub system adds
strength to the rear wheel
5. Biopace chainrings for increased pedaling efficiency
High performance wheels feature:
1. Matrix Singletrack AT
tires for superior traction
2. Matrix 32 spoke hard anodized rims weigh only
485 grams and are built of tough 6061 T6 aluminum alloy
Additional Features:
1. Tru Temper Chromoly handlebars are teamed with a TIG welded chromoly stem
2. Vetta Gel saddle
The Trek 8000 is available in the following sizes
and colors:
16.5, 18, 20 & 22 inch
Bright Red with Black trim
Intense Blue with White trim
Improvements for
1989:
New lighter, more responsive
frameset
TIG welded stem and flat chromoly
handlebar
Upgrades over model 7000:
Unicrown fork
with large diameter blade;
Shimano Deore II
components
Tioga T Bone stem
Gear Ratios
|
|
13 |
15 |
17 |
20 |
23 |
26 |
30 |
|
26 |
54 |
47 |
41 |
35 |
31 |
27 |
23 |
|
36 |
75 |
65 |
57 |
49 |
42 |
37 |
32 |
|
46 |
96 |
83 |
73 |
62 |
54 |
48 |
41 |
4
TREK 8500
Selling Features:
Trek bonded aluminum frame provides the ultimate
blend of:
1. Stiffness for efficient
pedaling
2. Durability for long life under
stressful off-road conditions
3. Comfort through the superior shock absorbing
properties of aluminum
4. Light weight for fast and easy
pedaling
5. Double butted Easton 7000 series aluminum tubing
is the ultimate high strength, low weight aluminum tubing
6. New geometry with 16.9" chainstays,
73 degree seat angle and 71 degree head angle for quick steering and fast
climbing
7. Large blade unicrown
fork with investment cast fork ends
Shimano Deore XT II components feature:
1. 7 speed index shifting
2. Hyperglide system uses
a new tooth shape for fast shifting under adverse conditions
3. SLR braking with 2-finger levers
4. Cassette hub system adds strength to the rear
wheel
5. Biopace chainrings add to pedaling efficiency
High performance wheels
feature:
1. Matrix SingleTrack AT
tires for superior traction
2. Matrix SingleTrack 32
spoke hard anodized rims
Additional Features:
1. Tru Temper chromoly handlebars are teamed with a Tioga T bone stem
2. Vetta Gel saddle
The Trek 8500 is available
in the following sizes and colors:
16.5, 18, 20 & 22 inch
Black with Magenta trim
Teal Blue with Silver trim
Improvements for 1989:
Seatstay mounted
cantilevers
Tioga T Bone stems and Tru
Temper chromoly handlebars
Upgrades over model 8000:
7000 series double-butted tubing
Shimano Deore XT II group
Gear Ratios:
|
|
12 |
14 |
16 |
18 |
21 |
24 |
28 |
|
26 |
59 |
50 |
44 |
39 |
33 |
29 |
25 |
|
36 |
81 |
69 |
61 |
54 |
46 |
41 |
35 |
|
46 |
104 |
89 |
78 |
69 |
59 |
52 |
44 |
5
TREK SINGLETRACK
MOUNTAIN BIKES
In designing a new series of domestically produced
mountain bikes, our engineers sought to develop the lightest, strongest chromoly mountain bike available. In doing so they
specified low temperature brazing, allowing the use of lighter more resilient
frame tubing, rather than the heavier tubing required for high temperature TIG
welding.
Key Features
Include:
Frame Geometry
|
Size |
A |
B |
C |
D |
E |
F |
G |
H |
|
16.5 |
16.5 |
73 |
70.5 |
21.7 |
16.9 |
1.8 |
11.5 |
41.4 |
|
18 |
18 |
73 |
71 |
22.3 |
16.9 |
1.8 |
11.6 |
41.5 |
|
20 |
20 |
73 |
71 |
22.6 |
16.9 |
1.8 |
11.6 |
41.6 |
|
22 |
21.9 |
73 |
71 |
23 |
16.9 |
1.8 |
11.7 |
42.1 |

6
TREK 950
Selling Features:
Made in America
Singletrack frame features:
1. Low
Temperature brazing produces a light and strong chromoty
frame
2. Cast seat lug reinforces this
highly stressed area
3. New geometry for precise handling and efficient
climbing
4. Produced in the United States
at a competitive price
5. One half pound lighter than TIG welded frames
6. New geometry with 16.9" chainstays,
73 degree seat angle, and 71 degree head angle for quick steering and fast
climbing
Shimano Mountain LX components feature:
1. 7 speed index shifting
2. Hyperglide system uses
a new tooth shape for fast shifting under adverse conditions
3. SLR braking for quicker easier braking
4. Cassette hub system adds strength for increased
pedaling efficiency
High performance wheels feature:
1. Matrix SingleTrack AT tires for superior traction
2. Matrix 32 spoke hard anodized rims weigh only
485 grams and are built of tough 6061 T6 aluminum alloy
Additional Features:
1. Tru Temper handlebars
are teamed with TIG welded chromoly stem
2. Vetta Gel saddle
The Trek 950 is available in the following
sizes and colors:
16.5, 18, 20 & 22
White with Red trim
Intense blue with White trim
Upgrades over
model 850
American made
Lugged and brazed construction
Matrix rims
Tru Temper
handlebars
VettaGel saddle
Gear Ratios:
|
|
13 |
15 |
17 |
20 |
23 |
26 |
30 |
|
26 |
54 |
47 |
41 |
35 |
31 |
27 |
23 |
|
36 |
75 |
65 |
57 |
49 |
42 |
37 |
32 |
|
46 |
96 |
83 |
73 |
62 |
54 |
48 |
41 |
7
TREK 970
Selling Features:
Made in America
Singletrack frame
features:
1. Low temperature brazing produces a light and
strong chromoly frame
2. Cast seat lug reinforces this
highly stressed area
3. New geometry for precise handling and efficient
climbing
4. Produced in the United States
at a competitive price
5. One half pound lighter than TIG welded frames
6. New geometry with 16.9” chainstays, 73 degree seat angle and 71 degree head angle
for quick steering and fast climbing
7. Large blade unicrown
fork is light and strong
Shimano Deore II components feature:
1. 7 speed index shifting
2. Hyperglide system uses
a new tooth shape for fast shifting under adverse conditions
3. SLR braking with 2-finger levers for quicker
braking
4. Cassette hub system adds
strength to the rear wheel
5. Biopace chainrings for increased pedaling efficiency
High performance wheels
feature:
1. Matrix SingleTrack AT
tires for superior traction
2. Matrix 32 spoke hard anodized rims weigh only
485 grams and are built of tough 6061 T6 aluminum alloy
Additional Features:
1. Tru Temper handlebars
are teamed with a Tioga T-Bone chromoly
stem
2. Vetta Gel saddle
The Trek 970 Is available
in the following sizes and colors:
16.5, 18, 20 & 22 inch
Black with Magenta trim
Bright Red with Black trim
Upgrades over model 950
Shimano Deore
11 components
Large blade unicrown fork
Gear Ratios:
|
|
13 |
15 |
17 |
20 |
23 |
26 |
30 |
|
26 |
54 |
47 |
41 |
35 |
31 |
27 |
23 |
|
36 |
75 |
65 |
57 |
49 |
42 |
37 |
32 |
|
46 |
96 |
83 |
73 |
62 |
54 |
48 |
41 |
8
TREK 990
Selling Features
Made in America
SingleTrack frame
features:
1. Low
Temperature brazing produces a light and strong chromoty
frame
2. Cast seat lug reinforces this
highly stressed area
3. New geometry for precise handling and efficient
climbing
4. Produced in the United States
at a competilve price
5. One half pound lighter than TIG welded frames
6. New geometry with 16.9" chainstays,
73 degree seat angle and 71 degree head angle for quick steering and fast
climbing
SunTour XC
9000 components include:
1. Browning automatic transmission for precise
shifting
2. Grease guard hubs prevent
contamination of the hub bearings
3. Self energizing cantilever brakes for powerful
stops
High performance
wheels feature: •
1. Matrix SingleTrack AT
tires for superior traction
2. Matrix 32 spoke hard anodized rims are light and
strong
Additional Features:
1. Tru Temper handlebars
are teamed with a TIG welded chromoly stem
2. Vetta Gel saddle
The Trek
990 is available in the following sizes
and colors
16.5, 18, 20 & 22 inch
Black with Magenta trim
White with Mint trim
Upgrades over model 970:
SunTour XC 9000
components
Gear Ratios:
|
|
12 |
14 |
16 |
18 |
21 |
24 |
28 |
|
28 |
63 |
54 |
47 |
42 |
36 |
31 |
27 |
|
38 |
86 |
73 |
64 |
57 |
49 |
43 |
37 |
|
48 |
108 |
93 |
81 |
72 |
62 |
54 |
46 |
9
Frame Geometry for 830 & 850:

|
|
A |
B |
C |
D |
E |
F |
G |
H |
|
15 |
15 |
72.5 |
69.5 |
20.9 |
17.2 |
2 |
11.5 |
42 |
|
16.5 |
16.5 |
72.5 |
69.5 |
21.7 |
16.9 |
2 |
11.5 |
41.7 |
|
18 |
18 |
72 |
70 |
22.3 |
16.9 |
2 |
11.6 |
41.8 |
|
20 |
20 |
72 |
70 |
22.6 |
16.9 |
2 |
11.6 |
41.8 |
|
22 |
21.9 |
72 |
70.5 |
23 |
16.9 |
2 |
11.6 |
42.1 |
|
18”L |
18.2 |
72.5 |
69.5 |
21.9 |
17.2 |
2 |
11.5 |
42 |
|
24w |
16.5 |
70 |
69 |
19.3 |
16.6 |
2 |
10.8 |
38.7 |
10
TREK 800
Selling Features:
1. Trek's lowest priced bike is ideal for commuting
and city riding
2. Tange MTB Chromoly main tubes
3. Shimano Exage Country
group is made in Japan and features indexed shifting
4. Black alloy stem is teamed with black upright
handlebars to provide a comfortable riding position
5. Araya alloy rims and Matrix tires provide low
rolling resistance and a comfortable ride
6. The Trek 800 features sure stopping Shimano Exage brakes
The Trek 800 is
available in the following sizes and colors:
15, 16.5, 18, 22, 18.5 ladies, and 15 men's with
24" wheels
Black with Teal trim
Ecru with Blue trim
Gear Ratios:
|
|
14 |
16 |
18 |
21 |
24 |
28 |
|
28 |
54 |
47 |
42 |
36 |
31 |
27 |
|
38 |
73 |
64 |
57 |
49 |
43 |
37 |
|
48 |
93 |
81 |
72 |
62 |
54 |
46 |
Frame
Geometry for 800 & 820:
|
|
A |
B |
C |
D |
E |
F |
G |
H |
|
15 |
15 |
72.5 |
69.5 |
20.9 |
17.2 |
2 |
11.5 |
42 |
|
16.5 |
16.5 |
72.5 |
69.5 |
21.7 |
16.9 |
2 |
11.5 |
42 |
|
18 |
18 |
72 |
70 |
22.3 |
16.9 |
2 |
11.6 |
42 |
|
20 |
20 |
72 |
70 |
22.6 |
16.9 |
2 |
11.6 |
42 |
|
22 |
21.9 |
72 |
70.5 |
23 |
16.9 |
2 |
11.7 |
42.4 |
|
18”T |
18.2 |
72.5 |
69.5 |
21.9 |
17.2 |
2 |
11.5 |
42 |
|
24”w |
16.5 |
70 |
69 |
19.3 |
16.6 |
2 |
10.8 |
38.7 |

11
TREK 820
Selling Features:
1. Tange
MTB Chromoly main tube and chromoly
fork
2. SunTour XCM group with
indexed shifting
3. Black alloy stem is teamed with black upright
handlebars to provide a comfortable riding position
4. Araya alloy rims and Matrix tires provide low
rolling resistance and a comfortable ride
The Trek 820 is
available in the following sizes and colors:
15,16.5, 18, 20,22 &
18.5 ladies
Bright Red with White trim
Charcoal Metallic with Bright Blue trim
Upgrades over
model 800:
SunTour XCM
component group
Chromolv fork
Gear Ratios
|
|
14 |
17 |
20 |
24 |
28 |
32 |
|
28 |
54 |
44 |
38 |
31 |
27 |
24 |
|
38 |
73 |
60 |
51 |
43 |
37 |
32 |
|
48 |
93 |
76 |
65 |
54 |
46 |
41 |
Frame Geometry: Same as model
800
12
Selling Features:
1. The first true off-road bike in the Trek line
2. Double-buttedTangeChromoly
tubing throughout
3. Chromoly unicrown fork with Tange
round-oval-round blades
4. New fast geometry with 16.9" chainstays, 72 degree seat angle, and 70 degree head angle
for quick steering and fast climbing
SunTour XCE
group includes:
1. 7 speed
indexed shipting
2. Forged crankset with ovaltechchainrings
3. BRS braking for lower braking effort
Additional Features:
1. TIG welded Chromoly
stem and flat handlebars
2. Wide Matrix SingleTrack
AT tires for sure traction under all conditions
3. Avocet saddle
The Trek
830 is available in the following sizes
and colors:
15, 16.5,20, 22, 18.5 ladies, and 15 men's with
24" wheels
Pearl White with Mint trim
Intense Blue with White trim
Upgrades over model 820:
Full Tange
chromoly frame with competition geometry
SunTour XCE
component group
TIG welded chromoly stem
and flat handlebars
Wide Matrix SingleTrack
AT tires for superior traction
Gear Ratios:
|
|
13 |
15 |
17 |
20 |
23 |
26 |
30 |
|
28 |
58 |
50 |
44 |
38 |
33 |
29 |
25 |
|
38 |
79 |
68 |
60 |
51 |
45 |
39 |
34 |
|
48 |
100 |
86 |
76 |
65 |
56 |
50 |
43 |
13
TREK 850
Selling Features:
1. Double-butted Tange Chromoly tubing throughout
2. Chromoly
unicrown fork with Tange
round-oval-round blades
3. New geometry with 16.9" chainstays,
72 degree seat angle and 70 degree head angle for quick steering and fast
climbing
Shimano Mountain
LX components features:
1. 7 speed index shifting
2. Hyperglide system uses
a new tooth shape for fast shifting under adverse conditions
3. SLR braking for quicker easier braking
4. Cassette hub system adds strength to the rear
wheel
5. Biopace chainrings for increased pedaling efficiency
Additional Features:
1. Black anodizedAraya7X rims and Matrix SingleTrack AT tires
2. TIG welded chromoly
stem
3. Avocet saddle
The Trek 850 is
available in the following sizes and colors:
15, 16.5, 18, 20 & 22 inch
Bright Silver with Bright Blue trim
Denim Blue with Yellow trim
Upgrades over
Model 830:
Shimano Mountain LX component
group
Toe clips and straps
Gear Ratios:
|
|
13 |
15 |
17 |
20 |
23 |
26 |
30 |
|
28 |
58 |
50 |
44 |
38 |
33 |
29 |
25 |
|
38 |
79 |
68 |
60 |
51 |
45 |
39 |
34 |
|
48 |
100 |
86 |
76 |
65 |
56 |
50 |
43 |
14
TREK
ADVANCED MATERIAL ROAD BIKES
Key Features:
Frame Geometry for all Models:

|
|
A |
B |
C |
D |
E |
F |
G |
H |
|
50 |
50.6 |
73.5 |
73 |
53 |
41.5 |
4.5 |
6.9 |
97 |
|
52 |
52.5 |
73.5 |
73 |
53 |
41.5 |
4.5 |
6.9 |
97 |
|
54 |
54.7 |
73.5 |
73.5 |
55 |
41.5 |
4.5 |
6.9 |
98.6 |
|
56 |
56.7 |
73.5 |
73.5 |
55 |
41.5 |
4.5 |
6.9 |
98.6 |
|
58 |
58.6 |
73.5 |
73.5 |
57 |
41.5 |
4.5 |
6.9 |
100.6 |
|
60 |
60.6 |
73.5 |
73.5 |
57 |
41.5 |
4.5 |
6.9 |
100.6 |
|
62 |
61.6 |
73.5 |
74 |
58.5 |
41.5 |
4.5 |
6.9 |
101.6 |
15
TREK 1000
Selling Features:
Trek bonded aluminum frames provide the ultimate
blend of:
1. Stiffness for efficient pedaling
2. Durability for long life under stressful
conditions
3. Comfort through the superior shock absorbing
properties of aluminum
4. Light weight for fast and easy pedaling
SunTour 4050
Edge group includes:
1. 7 speed indexed shifting
2. BRS brake set has springs in
the levers for low effort
3. Aerodynamic crankset
with oval chainrings
Matrix wheel system
features:
1. 32 spoke hard anodized and heat treated Matrix
Titan rims
2. High pressure Matrix CD2 tires
3. Matrix rims built of 6061 T6 aluminum
The Trek 1000 is available
in the following sizes and colors
50, 52, 54, 56, 58, 60 & 62 cm
Bright White with Red trim
Intense Blue with White trim
Improvements for 1989:
7 speed shifting
six ounce
lighter frame
New steering geometry for faster handling
Hard anodized Matrix rims
Gear Ratios
|
|
13 |
14 |
16 |
18 |
20 |
23 |